Shaheena Pooloo. Why Not Associates.

I was looking for a pieces of conversational synthesis Shaheena had made using datablocks when I came across her other work, which I found highly interesting......................

I really really like these designs. The simplicity involved in overlaying colour on photographs are second to none, yet the results it produces are phenomenal. 

Not only does she produce 2D work but 3D as well. The manor in which this is photographed really gives something back to the design.

I love the colours used in this collection, it really draws you in and just goes to show what an impact colour can have on a design.

I like the way the simple replacement of the traditional 'O' with a square speech mark can alter the voice of the card, thus showing that the typography used has an direct impact on the what is being communicated and how. Something to consider right there.