A green company with an environmental focus. The majority of their turnover is within the printing sector, so it may be best to have a print focus when designing for Fedrigoni.
More information about the company....
What we will be advertising...
'A new chromatic guide for Fedrigoni special papers, the handy tool for innovative ideas. 4 theme-based packs for 262 astonishing colour shades. It’s the right partner for designers and art directors to choose packaging and communication project papers: IMAGINATIVE COLOURS'
There is a strong sense of colour about these swatches (which there would be seen as it is a swatch based on 'Imaginative Colours') so I think we should strongly consider the colour element present within our designs. We should literally break down the title of these swatch books to produce a piece of design which showcases their papers in an 'imaginative' and 'colourful' manor.
Now that we know what we are designing for, along with finding out the problem we need to solve, we can set about designing.
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