Inspiration (secondary research)

I have been looking at other brands and how they use the space available on the product, specifically at the use of colour and type...

I want to take aspects of these and incorporate them into my design decisions.

I am particularly inspired by the design of the new Toni&Guy product range. Each one of their products incorporates a QR code on the outer packaging, this then provides a direct link for the user to retrieve more information.