Tuesday, 27 September 2011

DESIGN FOR PRINT//Branding and Identity


Build have designed this young designers kit. With the exception of the pencil pack, the other products will have been PAD printed. The pencil pack has simply had a piece of printed stock inserted into the case. The stocks used for all these products are made up of recycled materials; an eco friendly design choice.
Target Audience: young designers visiting the design museum and wanting to get involved in design themselves.
Context: To be sold in the Design Museum Shop.






The mounted prints have been digitally printed using a 4 colour process; CMYK. The graphics on the window are vinyl stickers.
Target Audience: People with an interest in art and design
Context: Pop up art gallery.





The McKinley identity has been established in a monochromatic form. It has most likely been printed using the process of offset lithography. The clean white stock work well against the bold black of the lines and imagery.
Target Audience: To with an interest in the company/require the services the company has to offer.
Context: Posted out on letters (as letterheads), given out on business cards.





This stationary set uses coloured foiling on the text, this is then applied the business card designs, letterheads, slip notes and a box to encase all of these. A high gsm stock has been used to ensure stability.
Traget Audience: those who the company are contacting/trying to contact.
Context: distributed to clients/potential cliental.






This stationary for a TV production company has an embossed title which is also foiled in varying colours. It has also been die cut in order to produce the shape which interact with one another.
Target Audience: Those with an interest in the tv company/or those the tv company has an interest.
Context: personally handed out to individuals/posted/left in a business to be pick up on own accord.

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