DESIGN FOR PRINT//Packaging and Promotion

The transparent packaging is a great way of promoting the product, the viewer can physically see the product inside and due the bright colours of the confectionary, they create their own patterns. The containers would have been either pad printed or digitally printed stickers stuck on.

Target Audience: Sweet lovers/those wishing to purchase confectionary.

Context: Confectionary stores/general food stores.

These have been printed using either litho print or digital print ...depending on the numbers of runs required, if a larger number of runs are required litho print would be used but if there are only a small number of runs required then digital print would be used.

Target Audience: Those wishing to recycle items.

Creative Context: Within an office where recycling occurs.

These pens and their cases would have been PAD printed. The white works really well against all the colours seen here.

Target Audience: Creative individuals who want use pens within their design. 

Creative Context: Within the design workplace so the pens are accessible for use.

“The packaging design for Moiré were created from the world of the moiré effect phenom – a visual perception that occurs when viewing a set of lines or dots that is superimposed on another set of lines or dots.”

The contrast of the bright colours against the black background or brown paper, it seems to give the produce another dimension and creates great interest. The use of the UV varnish to create a pattern works considerably well as the boxes remain minimal, however, in certain lights the pattern becomes more visible. The typeface used makes it very easy to identify the product and distinguish what it is exactly.

'A packaging concept for HB pencils which doubles as a container and is intended to be displayed on ones’ desk. Considering art and design supplies are largely geared towards creative people it is constantly surprising how dreadful their packaging solutions can be. We’d love to see more of this sort of simple, functional design hitting art store shelves in the future. To solve the problem of mandatory labeling, removable cardboard sleeves could be employed.'

The simplistic look and nature of this packaging portrays complete minimalism, it has literally been stripped back to its purest form, making it highly functional as well as aesthetically pleasing for those creative designers out there. Information can be contained within the packaging should it be necessary for information to be contained.