Wednesday, 23 May 2012

Displaying a range..

I am attempting to create a banner for the Facebook site so have been looking out how I could possibly present my range of products within that. This will then showcase the products on the social media sites which will in effect be an advertising channel for the company.....

Although this is not makeup but fashion instead, I am fond of the way in which there is a mix between real products and graphical elements. I am thinking that I could create this within my facebook banner using the '17' cosmetic products and the graphic designs.


As with the above Tom Ford cosmetic range, I have realised that I need to brand each product itself. I have ensured the packaging was branded but I need to make sure that each product has the 17 logo branded upon so that the consumer is aware that it is a '17' product they are using, this is essentially advertising for their brand too.

Monday, 21 May 2012

Companies using Facebook

I want to propose a better use of Facebook for 17 cosmetics; they already have a page up and running but it is not used as appropriately as it could be. I have, therefore, looked into how other companies use their Facebook sites to promote their brand....

All these companies use their Facebook pages to promote their current products, the launch of new products and reviews/articles the products have received. 17 does do this a little but with a more colloquial tone of voice (they also seem to constantly pose questions which are irrelevant and random)

Urban Outfitters pose a daily graphical image to advertise one of their products... this could be something I propose 17 do with their products.

Urban Decay are another company who use their site well in order to sell their products; uploading daily pictures and magazine cut features. 

Method of distribution...

I have been considering places where my designs could be seen and have had a little look at the spaces to allow me to consider how the audience would interact with each... store window displays station advertising

....billbaords vehicle advertising

...glossy magazines

...bus stops

All these places would allow my designs to be seen by the public. I need to consider the places most appropriate to my target audience.

Sunday, 20 May 2012

Boots window poster display

It was suggested to me in my crit that I produce promotional material for the Boots 17 makeup range. In order for it to fit in with the Boots brand identity and for the designs to work within the store itself I have taken a look at the in store and window promotional material (posters)....

So, I am going to apply the designs I have already made to this structure.

Creative Advertising

I have come across this advertising campaign for cosmetics; it is most certainly a unique take on advertising. I am presuming this is to advertise a summer range of products.