Tuesday, 31 January 2012

Ministry of Sound Sequences

I want the first part of my MoS logo to come toward the screen in a spinning motion like this cd box does.
I have also begun to think that an image of a cd box could be quite fitting for my cd case design, I could then contain a cd in a sleeve within it.

Using the logo and keep switching back to it is another take I could go for.

The make up/break up of the MoS logo as a focal point to which the music is played behind and gradients in motion can be applied behind also.

Leaving the type in the same position and just moving/affecting the logo could be a way in which I take this title sequence.

This little montage of MoS moment has provided me with some ideas of transitions and information to include in my sequence. This is what I found...

Quick unfocused movement of letters which then come into focus when stop moving. 

Simple type. Left on screen enough time to be read.

Use of logo to represent where they are in their musical progression. 

Type revealed from left to right.

Twisting motion applied.
Type only truly revealed when type all in place.

Letter being emphasised by a change in size.

Logo moves towards screen to end sequence. 

I have realised that many of the MoS advertisements for the compilations don't have much movement on them.

This is another example of how little some of the motion is and the loop that occurs. 

MoS Logo Presentation

I am thinking of using the MoS logo as the basis for the camera to move around in title sequence. For some fresh inspiration, I took another look at how the MoS is represented on the album artwork....

I am particularly fond of the logo on the box. I think this could be fairly easy to create and can be used within my title sequence in a variety of ways. 

Monday, 30 January 2012


I have begun to notice the use of motion graphics more and more since having begun this module. I was recently at the cinema and noticed that film trailers contain some well executed transitions. Although they are mainly image based there is always type presented at some point so I thought I'd have a look at some trailers.....

The downward way in which the type enters the screen and hits the white background as if it were hitting a floor creates a sense of drama.

The transition of the type between the frames are simple but they clearly communicate the message. The transitions mainly fade on to create a subtle introduction to the type.

The flashing between the inverted black and white colours and the changing type makes you concentrate on the type to see what it says. It is very effective.

The rippling way the type enters the screen at the end creates a sense of mystery, so much so that you want to continue to find out what its about and watch the film.

The logo transitions at the beginning of this is most interesting. The logo fades onto the screen through the clouds and progresses to move towards the camera. The logo the dissembles and moves further toward the screen. These transitions happen at a fast pace but it is well timed and all flows.

CD Packaging Ideas

I have thought about using the image of a dj's cd case somewhere on my packaging so I had a little look....

I think this concept would work well as my top 10 is album artworks and the album artworks are in a way contained within the cd so it would make sense.

Title Sequences

I want to get started on storyboarding my title sequence this morning. I am going to use my top 10 album covers for inspiration with regards to the artwork, but I feel I need to research into existing title sequences in order to get an idea of how I can use the 60 seconds I have effectively and look into different transitional movements I could use.....

The way in which the sound begins before the visuals enter the screen is effective.
The type being reversed then flips the correct way to be viewed when it is wanting to be read.
Type move around screen, remains still when needed to be read.
Use of layering imagery...flashed on/off screen.
Type white against black....creates impact
Movement in time with audio

Plays heavily on type. Lit up to give sense of film. Movement of each wording differs. Way enters screen also differs.
(Thinking...I could do this with music associated with the MoS album artwork)

Type enters screen with no sound. Each element of the title sequence is linked via the continuation of lines. Zoomed out to reveal type in full. Slow reveal of smaller type. Soft tone of audio works well with timings and movement of type.

Type left still on screen whilst the background imagery moves. Type appears in different ways ....out of the artwork/in relation to the artwork. Type interacts with imagery (people stepping down type as if its actual steps)

Type based. Same imagery interacting with each piece of type presented (the penguin)

Begins with no sound. Sound then slowly tuned in. Each movement relates to the beat of the audio. Imagery gets more intricate as sound develops.

Use of vibrant colour in titles. Changes in time to soundtrack used. Interesting interview with Olivier; the title sequence has to set the mood of the film, something catchy to get attention, smallest details are important.

I like the way in which the digital interacts with the photographical elements. Each everyday designer is linked to/creates a graphical motion. LOVE IT. I really want to consider something like this for my next brief as it wont work in context with my MoS work for this project.

25 seconds without sound.... sound then gradually introduced. Mainly type based with moving image present in the background.

Type flashes on screen at fast pace. Important words highlighted by the use of a vibrant colour. ....maybe too quick to read?

Type introduced to screen in a top-down motion. No audio. Type begins to curve around screen. Audio after one minute. Again, type flashes on screen to the beat of the audio.

Moving 3D image which has different effects applied to it, then reveals the type. I am thinking I could use this notion within my title sequence and play with the Ministry of sound logo as a 3D image ...manipulate it in time to the audio, then present the title name.
I am thinking this due to the majority of these being very much type based; revealing the names of various designers/artists who have worked on making the film to which it is the title sequence. I don't necessarily have this, so using the MoS logo as the main imagery in my title sequence should work considerably well and produce some effective results.

A handmade/hand drawn element to this. Works well in context. 

Dropping down certain letterforms to fit into the word which is to be later revealed. Spoken audio over sequence. Vibrant colours moving work well with the audio being spoken.

Type grows out and links into other type which appears after. Uses the construction of the type to do this.