I want to propose a better use of Facebook for 17 cosmetics; they already have a page up and running but it is not used as appropriately as it could be. I have, therefore, looked into how other companies use their Facebook sites to promote their brand....
All these companies use their Facebook pages to promote their current products, the launch of new products and reviews/articles the products have received. 17 does do this a little but with a more colloquial tone of voice (they also seem to constantly pose questions which are irrelevant and random)
Urban Outfitters pose a daily graphical image to advertise one of their products... this could be something I propose 17 do with their products.
Urban Decay are another company who use their site well in order to sell their products; uploading daily pictures and magazine cut features.