Monday 28 February 2011

Getting into the minds of 'HOW'

I have come across HOW's blog, seen as I am designing for them I thought this would be an incredibly useful source. I have already found this little gem of advice:


From John C. Jay, Wieden+Kennedy’s executive creative director:
1: Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
2: Work harder than anyone else and you will always benefit from the effort.
3: Get off the computer and connect with real people and culture. Life is visceral.
4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
5: Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
6: Being original is still king, especially in this tech-driven, group-grope world.
7: Try not to work for stupid people or you’ll soon become one of them.
8: Instinct and intuition are all-powerful. Learn to trust them.
9: The Golden Rule actually works. Do good.
10: If all else fails, No. 2 is the greatest competitive advantage of any career.
via swissmiss and AIGA

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