CD cover design.
DVD.
Advertising.
Catalog.
WHAT// Alex Cornell created this extensive promotional material for his graduate design program: the hypothetical 'Wes Anderson Film Festival'.
WHO// The target audience are festival goers and music lovers.
WHERE// It has been placed in the public domain on a large scale; using bill boards, bus stops and other advertising mediums. The designs communicate with the audience on a very personal level using a humorous tone with the purpose of selling the festival to them.
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