WHAT// Promotional material for the opening of a new Topshop store: flyers/invites/vouchers/instore material/outdoor advertising and flyposting.
WHO// Topshop Sergelgatan. Potential audience people with an interest in fashion and shopping.
WHERE// Flyers to be handed out to public, invites and vouchers given to existing customers, outdoor advertising to be seen by public in order to create interest.
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