Root have been commissioned to creative this brand identity which needed to convey their 'playful' and 'vibrant' nature of their work. I think this has been portrayed extremely well here, the bright colours used to convey the sense of being cheerful and imaginative.
Seeing this has given me scope for thought as to how we can use these type of imaginative ideas to convey Fedrigoni's coloured paper range. Root have used playdough to create these images but it has got me thinking about different coloured art materials and creative materials that we could use to create colourful imagery (powder paints, inks, dyes etc).
No comments:
Post a Comment