17// Point of Sale ...Boots

Boots is where 17 is sold. This is where all the promotional material for 17 would need to be displayed and therefore work in context with what else is around. I am going to take gather some primary research of this myself.

Benefit

The design of Benefit packaging is very simple and plain but it is the use of typeface and simple imagery that brings the products to life; objects of intrigue.

My Brief

After talking to a peer today about the brief I was going to tackle, I realised that I am essentially going to be re-branding 17 cosmetics range. However, I am mostly unsure on the target audience that 17 are aimed at as I want my design to be a little more mature. Consequently, I am thinking that I could use the concept of the 17 brand and the problems associated with their brand but find a new target audience in which I am going to brand the range to. I want my designs to have a strong hold on the design of the product, this will allow me to bring some elements of successful design driven prints I see into my work. I am not yet sure what this target audience could be, so I am going to have a little think.....

Rimmel

 The design of Rimmel's product range again uses the black and white colour scheme with the odd addition of colour, which seems to be cropping up more and more.

Topshop

Topshop make up range is uses a simple colour scheme and then allows the colour of the product to produce the colour for the design. This is an element which I really want to incorporate into my design as it also showcases the product by doing so.

17// History

Boots history section provides a brief explanation into how 17 as evolved out of Boots as a brand. It could be quite interesting to propose the 17 range be sold in other stores as a concession, however, this may not be taken well as it is a by-product of the Boots store. 17 has been around for a long time, so I want to research into what the product used to look like and possibly use some of the aspects of these designs to influence my designs and celebrate how long the brand has been around for. I'll have a little look....

17//Social Media

17 have active Facebook and Twitter accounts, however, not much of the content seems to be driven towards the 17 cosmetics range; it seems more to be a female with an account through the brand to which it is being used to socialise and write random posts. I feel the accounts should be used to showcase 17 products to a wider audience and let people have a discussion about them. It used also be used to gain valuable feedback from the 17 users, people could be then rewarded for supplying this feedback via a promotion of freebie.