My Brief

After talking to a peer today about the brief I was going to tackle, I realised that I am essentially going to be re-branding 17 cosmetics range. However, I am mostly unsure on the target audience that 17 are aimed at as I want my design to be a little more mature. Consequently, I am thinking that I could use the concept of the 17 brand and the problems associated with their brand but find a new target audience in which I am going to brand the range to. I want my designs to have a strong hold on the design of the product, this will allow me to bring some elements of successful design driven prints I see into my work. I am not yet sure what this target audience could be, so I am going to have a little think.....