17 have active Facebook and Twitter accounts, however, not much of the content seems to be driven towards the 17 cosmetics range; it seems more to be a female with an account through the brand to which it is being used to socialise and write random posts. I feel the accounts should be used to showcase 17 products to a wider audience and let people have a discussion about them. It used also be used to gain valuable feedback from the 17 users, people could be then rewarded for supplying this feedback via a promotion of freebie.
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