Monday 26 September 2011

WHAT IS... GOOD PRINT// Packaging&Promotion

Love 2 Bake//DesignBridge




The aim of this branding was to portray the love for baking that the creator possessed; this has been achieved through the choice of materials and colour scheme teamed with the simplicity of the design.


Nooka Paper Pack//The Dieline











This glue-less custom paper box is a source of green packaging; it requires minimal materials, labour and is eco-friendly.  Personally, I am particularly fond of the purpose built holes in the packaging, thus giving at hint at the product but not revealing it in it's full glory.


Lyons Seafoods//Reach





'Reach' re-designed Lyons Seafoods packaging with a challenge of making the brand become more visually and emotionally exciting. The creative use of colour and choice of layout instantly reveals this 'flavour adventure'.


Hemp 4 Haiti//Blake Lowther





"Created to support ongoing disaster relief efforts in Haiti, the Hemp 4 Haiti Project, is focused on providing sustainable, reusable goods and products to the victims of natural disasters. The exterior packaging is crafted from high-quality, hand braided hemp that can be easily unwoven after the non-perishable goods contained within have been consumed. Once unwoven, the hemp has numerous practical applications vital to relief efforts.  Fully reusable and sustainable, Hemp 4 Haiti eliminates the waste and environmental pollution that other disaster relief products leave behind."

This innovative packaging design is extremely useful as it has many practical applications once it has been received. The label attached provides the necessary information required as the packaging material itself cannot be printed on.


Linz 2009// Buchegger


These individually coloured labels on these bottles are both informative as well as creative; they will stand out from ordinary bottles of drink on the shelves.


Soso Salt// Dfraile


These innovative little salt containers are in the shape of eggs and even packaged in the traditional egg box style. I like the use of colours and the simple logo design positioned clearly on the eggs. 

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