Sunday, 13 May 2012

Type using a grid.....

As I have been wanting to use type within a structured grid format I have looked again at the Waitrose food labelling; I have previously seen this in store and thought it was well formatted with a playful hint due to the use of colour and tone of voice.

I want to produce type similar to this within my designs.

Other Waitrose packaging also utilises a clean, simple design effectively....

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