Tuesday 18 January 2011

Where is Graphic Design.


Media surfaces: The Journey from Dentsu London on Vimeo.

'This is second of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic bit.ly/​makingfuturemagic_phil 

In "The Journey" we look at the panoply of screens and media surfaces in a train station and the possibilities that open up from seeing them slight differently. There’s no real new technology at play in any of these ideas, just different connections and flows of information being made in the background – quietly, gradually changing how screens, bits of print ephemera such as train tickets, and objects in the world can inter-relate to make someone’s journey a bit less stressful, a bit more delightful.

You can see the first film "Incidental Media" here vimeo.com/​16423199

This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/​mediasurfaces  and on BERG's blog here bit.ly/​incidentalmedia  and here bit.ly/​thejourney_ms  



Personally, this has made me consider the visuals constantly surrounding us and how they subliminally influence our decisions daily. 

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