Coated
This publication is sewn bound, it has been printed on an uncoated stock with the addition of the silver foiling to give it a more expensive feel.
Die cut
The die cut hole it this allows the environment the poster is being layered onto to be visible; although this is a waste of stock when it comes to the production costs, it is a very effective creation and allows each individual poster to become its own. These posters will be produced on a relatively small scale as their function is to promote an event, therefore they are not likely to be present within the environment for sustained periods of time. However, as the audience they are attempting to target is creatives, this is the right way to go about it as people will become intrigued about the creativity they see before their eyes and want to find out more; the poster will then have served it's purpose.
Spot ink
This poster was designed to commemorate 30 years of business. The green spot colour used within the publication design works considerably well against the green of the publication cover.
UV varnish
This 'LA' magazine not only has had a UV varnish applied but it has a texture present within this, thus creating more interest and giving the publication more scope for appreciation. As it is a magazine, it would be printed on a rather high scale, therefore costing a fair bit to manufacture. The cover looks expensive and aesthetically pleasing consequently attracting people and inviting then to take a look beyond the cover.
Emboss
The use of embossing on these calendar covers give the product more value and appreciation; it also hints that the contents contained within are going to be at a similar level of design. The calendars are most likely only going to be produced on a small scale, therefore it would not cost a considerable amount to manufacture. The target audience would be creative professionals with an appreciation for print methods.
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